Bulgari Valentine's Mini Program
Brief: Here comes Valentine's day, let's give our users an unforgettable Valentine's day by the moment he/she unwraps the gift and see a video, recorded by his/her loved ones, embedded in the gift box. My job is to create an online platform for the buyer to choose the gift and record the sweet video with a breeze.
Timeline: 3 weeks
Process: User journey, Wireframes, Visual workshop, Prototype, Delivery
My Role: I worked with Bulgari omnichannel team engineers closed to make sure the online to offline experience work perfectly and facilitate the visual workshop to help the whole team are aligned with the visual direction. I built the prototype to increase the efficiency to communicate with the stakeholders and the engineers in the delivery phase.
User Journey
I like the idea of creating a video and embedded in the gift box, the next thing is to figure what's full user journey looks like and who will be involved in the whole journey. For the engage phase, we have the Sender who visits our platform and pick up the valentine's day gift. After selecting the gift, the next phase is checkout and pay, the Sender and Bulgari will be in this phase. The final phase is Delivery and Bonus video, the Sender can record and upload video, the Bulgari will mail the product and the Receiver will receive the gift along with the video and he/she can think about buying a gift in return.
Wireframes
Before wireframing, I sketched the information architecture very quickly and then working on the wireframes of the mini-program. There are three main steps: 1. Choose Bulgari products 2. Check out 3. Record the video.
Visual Workshop & Prototype
Sometimes visual direction can be hard to align with stakeholders, that why I facilitate a visual workshop to have stakeholders join the process of designing the look and feel of the product. After the tone is set, I can work on the hi-fi mockup and the prototype.
Delivery
Once the concept got approved by the stakeholders, I worked closely with engineers to make sure the delivery plan is on schedule and the final product is pixel perfect.
