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Brief: after 1 year launching FARFARIA, we were really focusing on growing. One of the approaches we used was MGM(member get member.) We decided to add a book club in our app, so people can invite friends to join and recommend books for them.

Timeline: 3 weeks

Process: Research, User flow, Wireframe, User Interface

Research & User Flow

With the idea of the book club in mind, I started to study some social sharing services on the market. After having few ideal references, I started to sketch some ideas. Because most of our users are kids, so there are so restrict for sharing. When the user wants to share a story or invite friends, we want to make sure his or her parents are around. 

Launching Book Club

After adding book club into our product, we got more organic new users and they spent more time reading.

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